Chloé, Mayfair

Duration: 2 weeks

Chloé is a luxury French designer brand founded in 1952. We decorated Chloé’s new flagship store on New Bond Street in London. The paintworks included painting the shop exterior, main shop floor, and backrooms.

The store is 2,906 square feet of a former ground floor of a historic townhouse. Chloe wanted to achieve a modern and luxurious feel while retaining much of the character and charm of the grand building.

The colour palette is a powdery, rosy beige, reflecting the brand’s signature colour, while the collective interior appeals to the trademark Chloé aesthetic. The boutique’s backdrop is complemented by velvet furniture and polished brass, creating an elegant and sophisticated look.

Chloe main
Chloe 3
Chloe 4
Chloe 5
Chloe 6